Natalie Clark

Natalie Clark joined the Lobo family in March of 2025, and she serves as the Director of Football Creative Content and Social Media.  She came to UNM after working on the football creative staff at Mississippi State

Clark oversees all forms and manners of UNM’s social media and creative content including graphics, photos and creative video.

Prior to UNM, Clark served as the Director of Football Content and Strategy at Mississippi State starting in June of 2024. In this role she served as the lead photographer for football, developed graphic design content, and assisted with social media strategy.

She joined Utah State in February of 2023 as Director of Football Creative Content. She led graphic design and social media strategy for football, also producing photo and video content. Under her direction, USU Football received 35K+ new TikTok followers by the end of the season, starting with zero in April 2023.

Clark was the Football Creative Media Coordinator at the University of the Incarnate Word for the 2022 football season. She led the football graphic design and social media strategy and produced photo and video content. Two of her photos were awarded NCAA FCS Photo of the Week. At the conclusion of UIW’s 12-2 season and quarterback winning the 2022 Walter Payton Award, its social media was ranked No. 5 in the FCS for generating the largest increase in interactions in 2022 compared to 2021.

She is a 2022 graduate of Texas Tech University and earned a B.S. in Apparel Design and Manufacturing and two minors in Advertising and Business. She was a graphic design intern with Texas Tech Football from spring 2021 to spring 2022. In that role she produced custom hand-drawn illustrations and recruiting graphic design content.