Open Announce

Promotional Calendar

Below is the promotional calendar for 2023 UNM Football Season.

 Group Ticket Promotions

Group tickets are available for every UNM football game.  Groups have the opportunity to purchase discounted tickets.  Groups can participate in other exciting promotions like these.

Primary Group Ticket Benefits

  • Reduced Price Tickets: Group tickets are sold at a discounted rate lower than regular tickets.
  • Cater-to-you Packages: If you have an idea for something your group would like to do, let us know. We will work with you to try and craft a nice group experience.

Game-By-Game Promotions

UNM vs. Tennessee Tech (September 9th – 6:00pm)

  • Home opener – Lobo Football is back!  Don’t miss your first chance to check out the team as they continue their drive to win 5.  Check out the new and improved Howl Zone, and updated in-game elements!
  • Indigenous Heritage- Come out and celebrate Indigenous heritage with Lobo football!  Throughout the day there will be different elements that will highlight the culture.

UNM vs. New Mexico State (September 16th – 6:00 pm)

  • We are New Mexico Day – WANM day will be a big event surrounding the game and UNM Athletics latest Marketing campaign “We are New Mexico”.  This day involves many partners in Albuquerque and the State of New Mexico, incorporating many elements that make the great state of New Mexico unique.

UNM vs. San Jose State (October 14th – 4:00pm)

  • Lobos Love Pink – In conjunction with the UNNM Comprehensive Cancer Center, the Lobos show support for breast cancer awareness and those that have been affected by breast cancer.  The day will include pink themed giveaways and cancer survivor/patient recognitions on the field and video board.

UNM vs. Hawaii (October 21st – 4:00pm)

  • Homecoming – The 2023 Homecoming celebration will be conducted in partnership with UNM Alumni Association.  Look forward to additions to the gameday atmosphere including pregame tailgate elements and the coronation of the Homecoming King and Queen.

UNM vs. UNLV (November 4th – 4:00pm)

  • Salute To Service – Join us in recognizing all military members in attendance for their service to our country.  Howl Zone will be full of military and law enforcement vehicle displays.  Pregame there will be a joint color guard to present the colors.
  • Hall of Honor – Those inducted into the UNM Hall of Honor will be recognized on the field during this game.

UNM vs. Utah State (November 24th – 1:30pm)

  • Senior Day – Join us as we say goodbye to our senior class at their final game at University Stadium!

Season Long Promotions

Check out these promotions to be staged at most Lobo football games this fall.


On Field Features

  • Band Performances : Don’t miss the pregame and halftime performance of the UNM Band.
  • Spirit Squad: The UNM cheer and dance teams perform during all Lobo football games.
  • On Field Contests: Lucky Lobo fans will be brought on the field and given a chance to win at every game.

More: There are more fun ideas in the works for season-long entertainment at Lobo Football.