Promotional Calendar
Below is the promotional calendar for 2025 UNM Football Season.
Group Ticket Promotions
Group tickets are available for every UNM football game. Groups have the opportunity to purchase discounted tickets. Groups can participate in other exciting promotions like these.
Primary Group Ticket Benefits
- Reduced Price Tickets: Group tickets are sold at a discounted rate lower than regular tickets.
- Cater-to-you Packages: If you have an idea for something your group would like to do, let us know. We will work with you to try and craft a nice group experience.
Game-By-Game Promotions
UNM vs.Idaho State – September 6th
- Home opener – Lobo Football is back!
- Family Weekend- Bring the whole family out to see this season’s Lobos.
- Running of the Freshmen – New Tradition for Lobo Football: The first 1,000 freshmen get to run the tunnel between the band and cheerleaders up into the student section before the game.
UNM vs. New Mexico State- September 27th
- We are New Mexico Day – WANM day will be a big event surrounding the game and UNM Athletics’ latest Marketing campaign, “We are New Mexico”. This day involves many partners in Albuquerque and the State of New Mexico, incorporating many elements that make the great state of New Mexico unique. There will be Lowriders in the Howl Zone pregame and plenty of activities.
- Hispanic Heritage– Giveaway announced at a later date.
UNM vs. Nevada- October 18th
- Homecoming – The 2025 Homecoming celebration will be conducted in partnership with the UNM Alumni Association. Look forward to additions to the gameday atmosphere, including pregame tailgate elements and the coronation of the Homecoming King and Queen.
- Lobos Love Pink – In conjunction with the UNNM Comprehensive Cancer Center, the Lobos show support for breast cancer awareness and those that have been affected by breast cancer. The day will include pink themed giveaways and cancer survivor/patient recognitions on the field and video board.
UNM vs. Utah State- October 25th
- Salute To Service – Join us in recognizing all military members in attendance for their service to our country. Howl Zone will be full of military and law enforcement vehicle displays. Pregame, there will be a joint color guard to present the colors.
- Alumni Game
- Giveaway to be announced at a later date.
UNM vs. Colorado State- Novemeber 15th
- Indigenous Heritage- Come out and celebrate Indigenous Heritage with Lobo football! Throughout the day, there will be different elements that will highlight the culture.
- Hall of Honor – Those inducted into the UNM Hall of Honor will be recognized on the field during this game.
- Giveaway to be announced at a later date.
UNM vs. Washington State (Saturday, November 16th – TBA)
- Senior Day – Join us as we say goodbye to our senior class at their final game at University Stadium!
- Giveaway announced at a later date.
Season Long Promotions
Check out these promotions to be staged at most Lobo football games this fall.
On Field Features
- Band Performances : Don’t miss the pregame and halftime performance of the UNM Band.
- Spirit Squad: The UNM cheer and dance teams perform during all Lobo football games.
- On Field Contests: Lucky Lobo fans will be brought on the field and given a chance to win at every game.
More: There are more fun ideas in the works for season-long entertainment at Lobo Football.