Promotional Calendar
Below is the promotional calendar for 2024 UNM Football Season.
Group Ticket Promotions
Group tickets are available for every UNM football game. Groups have the opportunity to purchase discounted tickets. Groups can participate in other exciting promotions like these.
Primary Group Ticket Benefits
- Reduced Price Tickets: Group tickets are sold at a discounted rate lower than regular tickets.
- Cater-to-you Packages: If you have an idea for something your group would like to do, let us know. We will work with you to try and craft a nice group experience.
Game-By-Game Promotions
UNM vs. Montana State (Saturday, August 24th – 2:00pm)
- Home opener – Lobo Football is back! Don’t miss your first chance to check out new head coach Bronco Mendenhall and the Lobos. Check out the new and improved Howl Zone, and updated in-game elements! There will also be limited edition posters that fans can recieve in Howl Zone!
- Indigenous Heritage- Come out and celebrate Indigenous heritage with Lobo football! Throughout the day there will be different elements that will highlight the culture.
UNM vs. Fresno State (Saturday, September 21st – 6:30 pm)
- We are New Mexico Day – WANM day will be a big event surrounding the game and UNM Athletics latest Marketing campaign “We are New Mexico”. This day involves many partners in Albuquerque and the State of New Mexico, incorporating many elements that make the great state of New Mexico unique. There will be Lowriders in Howl Zone pregame and plenty of activities.
- Homecoming – The 2024 Homecoming celebration will be conducted in partnership with UNM Alumni Association. Look forward to additions to the gameday atmosphere including pregame tailgate elements and the coronation of the Homecoming King and Queen.
- Cherry On Top Hot Air Balloon Bobblehead Giveaway- The first 2,500 fans in attendance will receive this special bobblehead.
UNM vs. Air Force (Saturday, October 12th – 5:00pm)
- Lobos Love Pink – In conjunction with the UNNM Comprehensive Cancer Center, the Lobos show support for breast cancer awareness and those that have been affected by breast cancer. The day will include pink themed giveaways and cancer survivor/patient recognitions on the field and video board.
UNM vs. Wyoming (Saturday, November 2nd – 2:00pm)
- Salute To Service – Join us in recognizing all military members in attendance for their service to our country. Howl Zone will be full of military and law enforcement vehicle displays. Pregame there will be a joint color guard to present the colors.
- Hall of Honor – Those inducted into the UNM Hall of Honor will be recognized on the field during this game.
UNM vs. Washington State (Saturday, November 16th – TBA)
- Senior Day – Join us as we say goodbye to our senior class at their final game at University Stadium!
Season Long Promotions
Check out these promotions to be staged at most Lobo football games this fall.
On Field Features
- Band Performances : Don’t miss the pregame and halftime performance of the UNM Band.
- Spirit Squad: The UNM cheer and dance teams perform during all Lobo football games.
- On Field Contests: Lucky Lobo fans will be brought on the field and given a chance to win at every game.
More: There are more fun ideas in the works for season-long entertainment at Lobo Football.