Open Announce
Johnny Tibbetts Graphic Illustration

Three Promoted within Marketing and Communications

by Frank Mercogliano

ALBUQUERQUE, N.M. — Brandon Hurst, Allison Weiss, and Johnny Tibbetts have all earned promotions to director status, announced Director of Athletics Eddie Nuñez.

Hurst was promoted to Director of Marketing from Assistant Director of Marketing, taking over for Seth Cook, who took a similar position at Clemson.  Weiss, who has served as Assistant Director of Communications, has worked at UNM since August of 2018.  Tibbetts, entering his fourth year at UNM, was promoted to Director of Creative Services after serving as the Assistant Director.

“Brandon did a tremendous job working with baseball and volleyball, and particularly in cultivating our internship program and helping grow the Howl Zone tailgate space at football.  He will seamlessly take over marketing our football, women’s basketball and softball programs.”  Price added, “Allison has a tremendous passion for her sports, and her coaches and student-athletes speak very highly of her.  As she has added more responsibilities with football, this is a natural progression for her.”

“Brandon, Allison and Johnny have all worked extremely hard over the past few years and have shown tremendous dedication to UNM and to the student-athletes that they all work hard to promote,” said Will Price, Sr. Associate Athletic Director for Revenue Generation and who oversees the entire Mar/Comm division of UNM Athletics.

“Johnny’s work speaks for itself, and handling all of our visual identity, whether on social media or around New Mexico in the form of billboards and advertisements. You can see that as a graduate and a New Mexico native, he takes tremendous pride in how the Lobos are represented visually.  As he has become more involved in working with our campus constituents and our administration on various presentations and designs, he has shown to be an integral part of our team.”

Hurst came to UNM two years ago from Northern Arizona and has handled marketing and promotions for baseball and volleyball while assisting with men’s and women’s basketball and football.  He has built UNM’s internship program into one that not only provides workers and training for events, but has led to UNM graduates earning opportunities in athletics at Power 5 athletic departments.

Weiss came to UNM after serving for one year at the University of Denver as a Communications Coordinator.  She also was a student assistant at Oklahoma.  She currently handles communications for women’s basketball, soccer, softball and is a secondary contact for football.

Tibbetts, who interned at UNM as an undergraduate, returned to his alma mater three years ago after a graduate assistantship with TCU.  With UNM, Tibbetts produces all UNM visual identity pieces from social media graphics to posters to billboards to the murals at the ABQ Sunport.  He also works with UNM Athletics’ senior administration on a variety of projects to help enhance UNM’s branding and visual identity program.