Brand New Lobo Sports App Debuts
ALBUQUERQUE, N.M. — The Lobo Sports App has been imagined and designed for mobile users, and it’s now the go-to app to follow UNM Athletics and all 18 Lobo programs. The Lobo Sports App is compatible with both iOS and Android devices.
The Lobo Sports App is presented by NUSENDA Credit Union, the Official Application of the UNM Athletics Department.
The new app will allow users to explore features that will inform and entertain Lobos fans on game day and beyond. The updated app gives Lobo fans a way to experience UNM Athletics throughout the year from exclusive content, including live-streaming radio broadcasts and interactive experiences, as well as official rosters, stats and schedules.
“We appreciate the collaboration with Fan 360 and UNM Sports Properties to produce this fan friendly app,” said Deputy Athletic Director David Williams. “The UNM Marketing and Communications team put a great deal of thought and effort into its creation. We are excited about the new ways that it provides to engage with Lobo athletics.”
Lobo fans may purchase tickets and merchandise right from the app, and can favorite their preferred sports to receive notifications for those specific New Mexico teams.
Fans are encouraged to enable push notifications to get instant updates about their favorite Lobo teams, ticket offers, game day information including parking and traffic, exclusive contests, and more.
Additional features to the Lobo Sports App include:
• Customizable push notifications for each of UNM’s 18 varsity sports.
• Features & EXCLUSIVE content targeted to fans based on geolocation, including check-ins at UNM Athletics venues.
• Live streaming audio broadcasts, including football, basketball, baseball and softball games, along with coaches shows and press conferences.
• Live scoring from most UNM Athletics events.
• Access to digital tickets from the UNM Athletics Ticket Office.
The Lobo Sports App is a collaboration between UNM Athletics and FanThreeSixty, an industry-leading fan engagement software and analytics company.
FanThreeSixty has extensive knowledge and experience in building mobile apps that give fans immersive, personalized experiences that drive engagement. This not only deepens the relationship between UNM Athletics and Lobo fans, but it also increases the sponsorship value of these new digital assets. FanThreeSixty successfully manages mobile apps for a variety of sports teams at the professional and collegiate level including the United Soccer League (USL), the British Touring Car Championship (BTCC), the San Jose Earthquakes (MLS), Louisiana State University (LSU), the University of Virginia (UVA), Old Dominion (ODU) and many more.
FanThreeSixty is a customer data platform built for sports, making it easy for teams to understand and act on their fan data. The all-in-one fan engagement solution leads teams to single fan profiles and dynamic audiences so they can deliver in-the-moment experiences to the right fan at the right time. This drives engagement and accelerates revenue across sales, marketing and sponsorship teams. Learn more at www.fanthreesixty.com.