UNM Policies & Procedures for NIL Activities in Which Student-Athletes are Compensated
What is NIL?
NIL stands for ‘Name-Image-and Likeness’ and is a part of an individual’s ‘right of publicity.’ A right of publicity is a legal right that gives an individual the exclusive right to license their identity for commercial purposes. This includes the right to control the use of their name, image, voice, signature, and other distinguishing aspects of their identity. This means that an individual can earn compensation or other benefits for use of their publicity rights as well as prevent other parties from using their right of publicity without their express permission.
The areas outlined below are policies and procedures UNM and/or the NCAA have established for any NIL activities that involve you being compensated by a third party.
UNM/NCAA Not Approved Products/Companies
The areas below will not be approved for NIL activities based on NCAA Legislation:
- Drugs or Drug Paraphernalia
- Tobacco products and/or usage
- Sports Gambling
- Alcohol
The areas below are not recommended for NIL activities:
- Sexual Conduct, imagery or inferences
- Profanity or inappropriate insensitive language
- Political and religious endorsement
- Endorsements that are in conflict with exclusive UNM Deals (Pepsi, Nike, etc.)
NIL Activity Time Restrictions
NIL activities can be done at any time unless it is part of a Covered Activity. Covered Activity shall mean the official games, practices, trainings, exhibitions, required team activities, academics (including but not limited to classes, study hall and tutoring), sports medicine, mental health, and public appearances, in which you are required to attend.
Use of Facilities
If you would like to use UNM Facilities for NIL activities, you will need prior approval from Athletics Facilities with signed rental agreement
Use of UNM Trademarks/Lobos or Team Issued Apparel
Student-athletes shall not use University of New Mexico facilities, athletic apparel, registered trademarks, products protected by copyright, or official logos or marks without the express written permission of the University of New Mexico. To go through the approval process, please reach out to UNM Compliance.
UNM has partnered with Athlete’s Thread. This partnership will allow Student-Athletes to sign up and create an online shop with UNM Branded merchandise that can be unique to each Student-Athlete. Student-Athletes can sign up using this link: https://athletesthread.com/pages/join-our-team-athletes
NCAA Mandatory Disclosure
Resulting from the recent House Settlement, the NCAA now requires any student-athlete who has a NIL deal of $600 or more with a third-party (an individual or entity other than our school) to report it at NILGo.com.
This reporting must be done within five business days of execution of the NIL Contract or other agreement. Failure to do so may lead to penalties, including the loss of our NCAA Eligibility.
UNM NIL Marketplace – Influencer
UNM has partnered with Influencer. This partnership will allow Student-Athletes to sign up and create a profile which Influencer will use to match you with potential NIL Deals with business who have also signed up through Influencer. Student-Athletes can sign up using this link: https://teamworksapp.com/login-portal