Brendan Crespin joined the Lobo family in January 2026, and he serves as the Director of Football Creative Content.
Crespin originally worked with UNM as a freelancer during the 2025 Rate Bowl, producing videos and social content documenting the trip for UNM.
Crespin is well-known in Albuquerque, having become a social media food influencer, filming videos that highlight the local food scene in and around the city.
He has also produced videos for various UFC and MMA fighters from the Duke City, and he covered the UFC Freedom 250 card, which took place on the south lawn of the White House on June 14, 2026, where he filmed several fighters not only in the ring but also inside the White House. He also has created content for NFL and NBA players.