Jalen Dominguez joined the Lobo Family in January of 2016, and he currently serves as Vice President for Athletics Development at the UNM Foundation. He previously served as Deputy Athletic Director/Chief Revenue Officer.
In his new position, Dominguez oversees all athletics development, working on a large scale with major donors and government entities. He will work hand in hand with the athletics department and serve as a bridge between the athletics campus and the main university campus. He will still retain some of his duties from when he was the Chief Revenue Officer.
As Deputy Athletic Director – Chief Revenue Officer, Dominguez oversaw various revenue-generating units, including ticket sales and operations, multimedia rights, corporate sponsorships, food and beverage, NIL resource development, and Lobo Club fundraising initiatives.
He has been an integral part of Lobo Athletics since 2016, rising through the ranks from Assistant Athletic Director for Development to his most recent role as Senior Associate Athletic Director and Executive Director of the Lobo Club. During his time at UNM Athletics, the Lobo Club has set multiple fundraising records and recently launched the Lobo Alliance, a partnership between UNM Athletics and the 505 Sports Venture Foundation.
Before his tenure as Executive Director of the Lobo Club, Dominguez, a native of Albuquerque, served on the UNM Foundation executive leadership team, oversaw a sales and service team at UCLA, and worked in the Wooden Athletic Fund, UCLA Athletics’ fundraising arm. Dominguez, a former basketball student-athlete at New Mexico State University, earned his master’s degree in sports administration from UNM in 2011. His parents both hold PhD’s from UNM and served long careers on campus.
During his tenure, Dominguez has helped secure over $40 million for UNM Athletics, including multiple leadership gifts. Jalen played a key role in the restructuring of the Lobo Club and has led the team in breaking year-high fundraising goals. He had been instrumental in several large facility projects, including the 2023 opening of the New Mexico Mutual Champions Training Center.
Dominguez also oversaw the President’s Club, an annual fundraising effort for the President’s Office. Before returning to his hometown of Albuquerque, Dominguez worked at UCLA from June 2012 to September 2014, first as an account executive and then as Associate Director of Development and Ticket Sales. As an account executive, Jalen earned over $1 million in new revenue in his 16 months before his promotion. Jalen also worked as a development intern for UNM and the Lobo Club from 2009-2011.
Dominguez holds a pair of degrees, an M.A. in Sports Administration from UNM (2011) and a B.S. in Business Administration from New Mexico State (2008). Dominguez was also a member of the Aggies Men’s Basketball program while attending NMSU. Both of Jalen’s parents, Jeronimo and Meave, earned their Ph.D. from The University of New Mexico. Dominguez and his wife, Stephanie, have a son, Luke, and a daughter, Grace.