Jalen Dominguez joined the Lobo Family in January of 2016 and currently serves as Deputy Athletic Director – Chief Revenue Officer.
In his position as Deputy Athletic Director – Chief Revenue Officer, Dominguez will oversee various revenue-generating units, including ticket sales and operations, multimedia rights, corporate sponsorships, food and beverage, NIL resource development, and Lobo Club fundraising initiatives. He will also serve as the sport administrator for the football program. He has been an integral part of Lobo Athletics since 2016, rising through the ranks from Assistant Athletic Director for Development to his most recent role as Senior Associate Athletic Director and Executive Director of the Lobo Club. During his time at UNM Athletics, the Lobo Club has set multiple fundraising records and recently launched the Lobo Alliance, the partnership between UNM Athletics 505 Sports Venture Foundation.
Prior to his tenure as Executive Director of the Lobo Club, Dominguez, a native of Albuquerque, served on the UNM Foundation executive leadership team and oversaw a sales and service team at UCLA and worked in the Wooden Athletic Fund, UCLA Athletics’ fundraising arm. Dominguez, a former basketball student-athlete at New Mexico State University, earned his master’s degree in sports administration from UNM in 2011. His parents both hold PhD’s from UNM and served long careers on campus.
During his tenure, Dominguez has helped secure over $40 million for UNM Athletics including multiple leadership gifts. Jalen played a key role in the restructure of the Lobo Club and has led the team in breaking year-high fundraising goals. He had been instrumental in several large facility projects including the 2023 opening of the New Mexico Mutual Champions Training Center.
Dominguez also oversaw the President’s Club, an annual fundraising effort for the President’s Office. Before returning to his hometown of Albuquerque, Dominguez worked at UCLA from June 2012 to September 2014, first as an account executive and then as Associate Director of Development and Ticket Sales. As an account executive, Jalen earned over $1 million in new revenue in his 16 months before his promotion. Jalen also worked as a development intern for UNM and the Lobo Club from 2009-2011.
Dominguez holds a pair of degrees, an M.A. in Sports Administration from UNM (2011) and a B.S. in Business Administration from New Mexico State (2008). Dominguez was also a member of the Aggies Men’s Basketball program while attending NMSU. Both of Jalen’s parents, Jeronimo and Meave, earned their Ph.D. from The University of New Mexico. Dominguez and his wife Stephanie have a son Luke, and a daughter Grace.