ALBUQUERQUE, N.M. — Fresh off a spirited 34-17 battle at No. 14 Michigan in front of more than 110,000 fans, the New Mexico Lobos return home this weekend ready to showcase not just their fight on the field, but an all-new way for Lobo fans to enjoy gameday off the field — the debut of Louie Lane, UNM’s new pregame tailgating experience.
Located just north of University Stadium off Avenida Cesar Chavez, Louie Lane will be the centerpiece of pregame activities, opening three hours before kickoff. Entry is free, and fans of all ages will find something to enjoy.
Louie Lane highlights include:
- Family Fun: A turfed play area with yard games and activities designed to keep young fans entertained, active, and part of the gameday fun.
- First-Ever Lobo Kids Run: Families can sign up in Louie Lane for this brand-new experience, giving children the unforgettable opportunity to run out of the tunnel — just like the Lobo Football team — only minutes before the players take the field.
- DJ Entertainment: A live DJ keeping the energy high and spinning today’s best tunes to get fans pumped up for gameday.
- Beer Garden with Special Pricing: A fully turfed and enclosed Beer Garden featuring a variety of fan-favorite beers featuring special pricing.
- Taste of New Mexico: A rotating lineup of local food trucks serving up flavors from across the state.
- Lobo Den Pop-Up Store: A chance to gear up in Cherry & Silver with official Lobo merchandise right inside Louie Lane.
- Live Sports Viewing: A large LED screen showing the best games of the day before kickoff, so fans don’t miss a moment.
- The Lobo Walk: New this year, fans can line Louie Lane to cheer on the Lobo Football team as they walk through the crowd into University Stadium 2.5 hours before kickoff, led by the Pride of New Mexico Marching Band and UNM Spirit programs.
“We are working hard every day to improve and enhance the fan experience at Lobo Football,” said Vice President/Director of Athletics Fernando Lovo. “From discounted pricing on food and drinks, to new spaces like Louie Lane, to traditions like the Lobo Walk, our focus is on making gameday at University Stadium the best possible experience for our fans.”
Louie Lane builds on UNM’s broader commitment to fan-friendly initiatives. Already in place for the 2025 season are:
- Kids 12 & Under Get in Free, brought to you by The Education Plan: Two free youth tickets with every single-game adult general admission ticket for all home games, except the matchup against New Mexico State. The Kids 12 & Under Get in Free promotion is brought to you by The Education Plan.
- $4 Value Menu: $4 hot dogs, $4 popcorn, $4 sodas, and $4 water.
- Revamped Video Board: A new, high-definition experience in the North End Zone.
Tickets are on sale now for UNM’s home opener against Idaho State, set for Saturday, September 6, at 1 p.m. at University Stadium. Fans can purchase tickets at the links above or by clicking here to view all ticket options.