UNM Athletics Launches Free Admission Initiative for Select Sporting Events to Boost Community Engagement
ALBUQUERQUE, N.M. — The University of New Mexico Athletics Department announced today that admission to women’s soccer, softball, baseball, and outdoor track & field events will now be free to the general public.
These sports join women’s swimming & diving, men’s and women’s tennis, and men’s and women’s golf home events as complimentary, non-ticketed competitions. Meanwhile, women’s volleyball and indoor track & field meets hosted at the Albuquerque Convention Center will remain ticketed events.
This move marks one of the first fan-focused initiatives introduced by Vice President/Director of Athletics Fernando Lovo and his new leadership team. The goal is to enhance the overall fan experience and deepen community engagement with Lobo Athletics.
“Engaging our community in all aspects of Lobo Athletics is one of our highest priorities,” said Lovo. “By offering complimentary admission to several of our Olympic sports, we’re making a strategic decision in access, energy, and community pride. We want more fans, families, and young athletes across New Mexico to experience the passion of our student-athletes and the excitement of college athletics up close. This initiative is about more than just attendance — it’s about building a stronger connection between the Lobos and the community we proudly represent.”
In lieu of purchasing tickets to these now non-ticketed sports, fans are encouraged to continue supporting Lobo Athletics in other impactful ways. This includes joining the Lobo Club, contributing to the Lobo Alliance, making a gift to our sport-specific enhancement funds, or renewing and purchasing season tickets, mini plans, and group ticket packages for football, men’s basketball, and women’s basketball. These actions directly support our student-athletes and programs, helping to sustain momentum across all of Lobo Athletics. Please note that postseason competitions for all sports may still be ticketed based on NCAA or conference requirements.
To help answer questions from previous ticket holders of these sports, the Athletics Department has provided the following FAQs:
FREQUENTLY ASKED QUESTIONS
Q: What if I want to continue attending Volleyball matches?
A: Volleyball remains a ticketed event. Single-game tickets start at just $5. (plus applicable taxes and fees).
Q: What about my Lobo Pride Pass?
A: The Lobo Pride Pass, which previously provided general admission access to all Olympic sports, is no longer required for women’s soccer, softball, baseball, or outdoor track & field. These events are now free, and Lobo Pride Passes will no longer be sold.
Q: Can I purchase a Volleyball season ticket instead of the Lobo Pride Pass?
A: Yes! For the first time, fans can purchase General Admission season tickets for Lobo Volleyball. Tickets are available at GoLobos.com/tickets or by calling the Lobo Ticket Office at (505) 925-5626. With up to 15 home matches on the 2025 schedule, fans will enjoy savings with their season ticket purchase.
For more information, visit GoLobos.com or contact the Lobo Ticket Office at (505)-925-5626