ALBUQUERQUE, N.M. — Beginning with the Spring Football Game on April 18, fans at University Stadium will notice a new addition to the field: Nusenda Credit Union’s logo will now be featured on the turf. A long-standing partner of Playfly Sports and UNM Athletics, Nusenda has extended and expanded its partnership through June 2029.
This multi-year extension includes several new assets within UNM athletics, the most visible being the placement of Nusenda’s logo at the 25-yard lines along with exclusive credit union marketing rights. The branding will debut during the Spring Game and remain through at least the 2028 football season.
“We are incredibly grateful for the continued support of Nusenda Credit Union and President/CEO Michelle Dearholt,” said Vice President/Director of Athletics Fern Lovo. “In today’s evolving collegiate athletics landscape, strong community partnerships are more important than ever. Nusenda’s presence on the field reflects our shared values and commitment to the Lobo community.”
While fans may notice Nusenda’s support at University Stadium, The Pit, and on the Lobo Sports App, their engagement spans the entire university. They offer support to UNM students throughout their academic journey, from their on-campus branch at the Student Union Building to new student orientation and comprehensive financial literacy programs at the Center for Financial Capability. Their commitment extends to providing essential resources such as internet access, a food pantry, and Powering Success loans for students experiencing hardship.