Open Announce
Stanley Frazier Graphic Illustration

Seth Cook Named Asst. Marketing Director

by Frank Mercogliano

ALBUQUERQUE, N.M. — Seth Cook, formerly of the University of Illinois, has joined UNM’s external team as Assistant Director of Marketing.  With UNM, Cook will handle marketing plans and initiatives for women’s basketball, volleyball and softball as well as oversee the Howl Zone at Lobo Football.

“Seth brings a great array of experience to UNM Athletics, even though he is new to the field,” said Stanley Frazier, Jr., Asst. A.D. for Marketing.  “We are looking forward to adding Seth to our external team and using his skills to help elevate our fan experience over multiple sports.”

Cook spent the previous year (2021-22) with Illinois athletics as marketing coordinator.  With the Illini, he oversaw the Grange Grove tailgating area for Illinois Football, where he was responsible for the game day atmosphere, including securing food trucks and handling the popular Illini Walk.

Cook also oversaw the UI auctions website where Illini memorabilia was sold, including experience upgrades and promotional items.  Cook developed marketing plans for women’s gymnastics and softball and he helped grow Illinois’ text messaging platform by over 2,500 contact.

Prior to Illinois he spent two years as a graduate assistant at Western Kentucky where he served as a marketing and promotions intern, overseeing game days for baseball and women’s soccer.  With women’s soccer he initiated Big Red’s Runners soccer program to increase attendance and engagement with youth soccer teams.

Cook has a pair of degrees from Western Kentucky, a 2019 bachelor of science degree in sport and fitness administration/management and a 2021 master of science degree with a concentration in sports media and branding.  Seth is engaged to Sydney Engle.