Lobos Make Additions to External Staff
ALBUQUERQUE, N.M. — Jonathan Tibbetts, a graduate of UNM, and Corie Apodaca, a graduate of Chestnut Hill College, have been hired by The University of New Mexico Athletic Department. Tibbetts will serve as the Assistant Director of Creative Services, and Apodaca will be the Assistant Director of Marketing.
“We are thrilled with these new additions to our staff,” said Associate A.D. for Marketing and Communications Joe Thuente. “Our staff is coming together great, and I cannot wait for next season to start.”
Tibbetts, a native of Santa Fe, New Mexico, most recently served as a graduate assistant in graphic design for TCU football, where he designed elements for all TCU social media platforms. While at TCU, Tibbetts earned a master’s degree in liberal arts, graduating earlier this year. Tibbetts is no stranger to UNM, previously serving as a senior graphic designer for UNM’s football and basketball programs, creating promotional items for the teams. Tibbetts was also a marketing intern with the UNM Athletic Department from August of 2017 to May of 2019. While in this role, Tibbetts developed networking opportunities with local businesses in the community and designed graphics for game-day promotions and player achievements.
“Jonathan Tibbetts is a New Mexico native and UNM alum who has proven himself with his great work at TCU over the last couple of years. We are excited to bring him home,” said Thuente.
Apodaca comes to UNM from Syracuse, where she served as a marketing assistant, working primarily with men’s and women’s soccer and women’s lacrosse. Apodaca was primarily in charge of creating and implementing a comprehensive marketing plan aimed to drive attendance and increase brand awareness for the above sports. She also served as a game producer for Women’s Basketball. In June of 2020, Apodaca earned her M.S. in sports management from the University of Kansas. In addition, Apodaca has vast experience in marketing and sales, previously serving as the Inside Sales Representative for the Los Angeles Kings.
“Corie Apodaca will fit in great as our Assistant Director of Marketing. She brings experience from several sports organizations coast-to-coast and will be a stellar addition to our team,” said Thuente.
Both employees will start in their new roles on August 2.