UNM Signs Exclusive Licensing Agreement With Affinity Licensing

ALBUQUERQUE, N.M. – The University of New Mexico is pleased to announce today a multi-year partnership granting Affinity Licensing the exclusive rights to manage the University’s trademark licensing program, effective July 1, 2020.

“We are excited to partner with Affinity Licensing,” said Dave Williams, UNM’s Deputy Director of Athletics. “Affinity’s collegiate licensing division is continually expanding, and the chance to serve as a major institution under their banner will allow our department and our fans to reap many benefits.”

As part of the agreement, Affinity will act as the exclusive licensing agency to manage the university’s consumer products licensing relationships with manufacturers and retailers.  The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity’s retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

“We are thrilled and honored to partner with the University of New Mexico,” said Wil Spires, partner of Affinity Licensing.  “As the state’s flagship institution, UNM has great traditions and a rich history of academic and athletic excellence.  We look forward to working with them to grow the Lobos brand footprint throughout the Mountain West region and beyond.”

Affinity is a values-based trademark licensing agency with partners offering more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management.  They have offices in Carlsbad, Calif. and Winston-Salem, N.C.