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Lobos to Host Cancer Awareness “Suits & Sneakers”

BeLIVeBeLIVe

Preorder BeLIVe T-Shirts: GoLobos.com/BeLIVeShirt
Donate to CCFNM: GoLobos.com/BeLIVe
Tickets: GoLobos.com/Tickets

ALBUQUERQUE, N.M. — On Tuesday, Jan. 21, The University of New Mexico men’s basketball team will be doing more than just taking on San José State in The Pit. The Lobos, while continuing their participation in the American Cancer Society’s “Suits and Sneakers” campaign, have partnered with the Children’s Cancer Fund of NM for the BeLIVe campaign, a campaign centered around Lobo assistant coach Jerome Robinson’s niece, Olivia.

Nine-year-old Olivia (“Liv”) was diagnosed with anaplastic ependymoma (cancer of the central nervous system) in May and the Robinson family has been spreading the word in Albuquerque – and beyond. The campaign has taken fire with the hashtag “BeLIVe.” Lobo players and other fans, friends and family have taken to social media to share what they “LIV” to do in effort to show support for Olivia and other children like her across the nation, as well as continue to raise awareness for pediatric cancer.
 


The Lobos have partnered with the Children’s Cancer Fund of NM (CCFNM) for Tuesday’s game and will be wearing special shirts sporting gold writing that will be sold for $20 in effort to raise funds for the Children’s Cancer Fund of NM. All proceeds will go to CCFNM. The shirts feature the text “#BeLIVing” and “LIV2HOOP.” Fans are encouraged to wear them at the game as well as post on social media what they “LIV2___.”

The team and staff will also be wearing the special shirt on gameday and fans can join by purchasing shirts in advance at GoLobos.com/BeLIVeShirt. Fans who preorder will be able to pick up their shirts prior to Tuesday’s game in the Lobo Den beginning at 6:30 p.m. and lasting all the way through the game. 

Fans who would also like to donate to the cause in addition to purchasing a shirt can donate at GoLobos.com/BeLIVe. All donations go directly to Children’s Cancer Fund of NM.
 


Each year, basketball teams across the country participate in Coaches vs Cancer’s “Suits And Sneakers Week” in effort to help raise awareness and funds to save lives. In preparation for “Suits and Sneakers Week” the American Cancer Society released this week that the Cancer death rate declined 29 percent from 1991-2017 including a 2.2 percent drop from 2016-2017, the largest single-year drop in cancer mortality ever reported.

On Tuesday, Robinson’s niece will be in attendance in The Pit as well as several other children and their families that are part of the Children’s Cancer Fund of NM.
 


For tickets to Tuesday’s game, visit GoLobos.com/Tickets.