ALBUQUERQUE, N.M. – The world of communications and media is ever changing, and the University of New Mexico Athletic Department has taken measures to ensure it stays on the leading edge with the launch of its redesigned athletics website, www.GoLobos.com. New Mexico has partnered with SIDEARM Sports to create its new homepage that includes strong mobile-friendly platforms, YouTube integration on all videos, a clean look for fans to enjoy and meets federal 508 compliance guidelines. UNM will also roll out a new app for all smart devices, powered by YinzCam, later this month to help bring Lobo sports content to all desktops, laptops, tablets and smart phones.
UNM is one of the newest partners to join the SIDEARM network of websites, including recent additions Illinois, Missouri, NC State, Texas A&M and Wichita State. These new SIDEARM clients join a dedicated group of members of Kansas, Syracuse and Texas among others. The relationship between SIDEARM and UNM Athletics would not have been possible without Learfield Sports, New Mexico’s media rights holder.
WHAT’S NEW?
Some of the new features of the website are:
- Complete YouTube integration of all LoboTV content for quality presentation on all devices
- Comprehensive mobile version of the site for ease of use on tablets smart phones
- Robust Social Media presentation of all Lobo accounts with an all new “Lobo Social”
- Smart device-friendly audio player for game audio broadcasts and radio shows
- Anchored ticker at the bottom for all scores
- Google-powered translation of the website in 90 different languages
- Clean, simple design for a visual look that’s easy on the eyes
- Enhanced advertisement engagement and presence from Learfield Sports
WHY CHANGE?
The world of communication is transforming on a daily basis. The constant introduction of new technology and the explosion of social media for fans continue to change the way multimedia content is consumed. We recognized this and built all our platforms from the ground up based off of:
- Fan feedback and suggestions
- Google Analytics research
- Social media tools and metrics
- Nationwide sports media trends
ABOUT THE APP
New Mexico teamed with YinzCam to develop and build a comprehensive mobile app to bolster Lobo Athletics’ online presence on handheld devices. YinzCam provides mobile products for many NFL and NBA teams with UNM proudly being one of the few college athletic departments partnering with the company. The app, which will be available free of charge, will give fans even more ways to follow and support their favorite Lobo teams. It will be released for download later this month.
The launch of the redesigned website has transformed Lobo Athletics’ online presence while increasing its reach to a wide variety of platforms across the globe. It was a grassroots design that was powered by fan input, national trends and in-depth research. It’s the best product New Mexico Athletics could build, and it will continue to develop and enhance in the future.