Indianapolis, Ind. —. Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that The University of New Mexico has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program.
The University of New Mexico, located in Albuquerque, New Mexico, has an enrollment more than 27,000 and 160,000 active alumni. The Lobos have 22 athletic programs and compete at the NCAA Division I level as members of the Mountain West Conference. This past year was the fourth consecutive season that the Lobos led the Mountain West in Learfield Cup Standings.
Learfield Licensing has been hired to help maximize exposure opportunities for The University of New Mexico through aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university’s trademark licensing program.
“We are excited about our new partnership with Learfield Licensing Partners,” said Brad Hutchins, senior associate athletic director for marketing and revenue generation. “We look forward to working together to expand the University of New Mexico Lobos footprint both nationally and internationally.”
“We are thrilled to be working with the University of New Mexico,” said Lewis Hardy, chairman of Learfield Licensing. “The Lobos have great traditions and a reputation for excellence both academically and athletically, and we look forward to helping them expand their brand footprint throughout the Mountain West region and beyond.”
Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit www.learfieldsports.com. For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit http://learfieldlicensing.com/.