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University of New Mexico Lobos athletics
Sofia Lucero -  - University of New Mexico Lobos Athletics

Sofia Lucero

position

Assistant Director (WSOC, BASE, XC/T&F)

Sofia Lucero, a graduate of the Anderson School of Management at UNM, joined UNM Athletics in February of 2021.  She is the Assistant Director of Communications and oversees publicity for Lobo Women’s Soccer, Baseball, Track and Field and Cross Country.

Lucero is no stranger to UNM Athletics, working previously as a top intern in the office from 2017-19, working with women’s soccer, baseball and the Lobo basketball programs.  The native of Pojoaque, New Mexico comes back to the Lobos after working for a year with USA Basketball, where she worked on various promotional and social justice campaigns.  She also handled content creation for various USA Basketball social channels as well as USABasketball.com.

Lucero is currently working on completing her Master’s of Science in Sports Management online with the University of Florida.  She is specializing in Social Media from Florida’s Journalism and Communications College.

While at UNM, she was a four-year Dean’s List member.  She was the president of the Student Center for the Public Trust.