Carlos Ramirez joined The University of New Mexico athletic department in December of 2019 as Assistant Athletic Director for Marketing – Basketball, and in that role he handles marketing plans and implementation for Lobo men’s and women’s basketball. He also handles other sports, including Lobo Baseball.
Ramirez brings with him six years of experience from the University of Kansas, as a Graduate Assistant, Assistant Director of Marketing and Fan Experience and Associate Director of Marketing and Fan Experience. With KU, he developed and/or executed marketing plans for Jayhawk football, men’s basketball and women’s basketball, soccer, rowing and was involved in enhancing the game day experience.
With Kansas, he collaborated in events such as the KU Summer kickoffs, Football 101, Ladies Night Out, and various fan appreciation events. He worked with Kansas for Late Night in the Phog (2013-18), Phog Fest (2015-18), and Ladies Night Out with Bill Self (2013-18). He was also involved in anniversary celebrations and special presentations within Kansas Athletics throughout his time.
Ramirez, while active in marketing, also handled many other duties at Kansas, including online auctions and online sales platforms. He also served as the liaison with many on campus groups including Greek Life, Alumni and ROTC.
Ramirez, who is fluent in Spanish, owns a B.S. in business marketing from Kansas (2012).